How do I decide what I will use in treatments and retail? It takes me a great deal of time.
For every hour I have spent with my hands on a client I have logged countless more reading, researching and sampling products. My collaboration with my formulator offers me extra confidence, as she also does her homework and has been at this for 16 years.
Yes, there are synthetic ingredients that I avoid but the risks of some of them have been overblown--yet another way fear is used to market to women.
“Natural” is the buzzword of the decade and it is important to know that the term isn’t regulated. I chuckle when I see advertising washed in green knowing that it consists of very commonplace ingredients, synthetics included. “Organic” is a term that is regulated, though commonly used without the proper certification. Many ingredients in my own line have met this distinction. Equally important to me is that they perform well, are affordable to many and their ingredient lists are non-manipulated and honest.
Botanicals can reduce inflammation, irritation & hyperpigmentation, improve tone, stimulate collagen, reduce cellular damage and aid in detoxification. They can address all the concerns that come with aging. They work gently for gradual, dependable, beautiful and sustainable results!
Free from sodium lauryl sulfate (cleansing foaming agent that is overkill for skin, removing too much oil), petroleum (not necessarily harmful but definitely not eco-friendly and void of the wonderful nutrients you gain by using a botanical oil to hold in moisture), parabens (preservatives that have been shown to weakly mimic estrogen but more research is needed) and animal products. Also, the products and their ingredients are not tested on animals.