I don’t like the term anti-aging. I understand the desire to turn back the clock but we need to be graceful and accepting with some aspects of aging. Resist media messages and sales people that use this fear to sell. Many products simply cannot do the things they claim to be able to do! A balanced life that includes whole food nutrition, ample physical activity, and deep connections with family & friends is key to a beauty that reflects health. Intuitively we know this.
How do I decide what I will use in treatments and retail? It takes me a great deal of time.
For every hour I have spent with my hands on a client I have logged countless more reading, researching and sampling products. My collaboration with my formulator offers me extra confidence, as she also does her homework and has been at this for 16 years.
Yes, there are synthetic ingredients that I avoid but the risks of some of them have been overblown--yet another way fear is used to market to women.
“Natural” is the buzzword of the decade and it is important to know that the term isn’t regulated. I chuckle when I see advertising washed in green knowing that it consists of very commonplace ingredients, synthetics included. “Organic” is a term that is regulated, though commonly used without the proper certification. Many ingredients in my own line have met this distinction. Equally important to me is that they perform well, are affordable to many and their ingredient lists are non-manipulated and honest.
Botanicals can reduce inflammation, irritation & hyperpigmentation, improve tone, stimulate collagen, reduce cellular damage and aid in detoxification. They can address all the concerns that come with aging. They work gently for gradual, dependable, beautiful and sustainable results!
Amy Linville is an artist and esthetician that believes simple, sustainable and non-rushed daily skincare and beauty rituals are the foundation for finding comfort in your skin and looks, no matter your age.